Taking Chinglish to the next level has been going on for quite a while.
Chinglish B.V. (the company) was founded in 2004.
The CIP hypothesis is the result of a discussion between Marius van Bergen and Dirk-Willem van Gulik in 2015. It started when they asked themselves the question whether optimization and innovation are valid parameters for evaluating the success of Chinese brands.
Marius is the founder of Chinglish B.V., a private company that is in the process of reinventing itself. He divides his time between helping Chinese companies think about branding and Western companies do business in China.
Dirk-Willem is a founder of the Apache Software Foundation. He was involved in building Chinglish Old and Chief Technical Architect at the BBC.